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What is KPI (Key Performance Indicator) in digital marketing?

What is KPI (Key Performance Indicator) in digital marketing?

In an increasingly saturated market, marketing is an essential tool to stand out from the competition and directly reach the target audience. However, any marketing campaign must be measured to assess its effectiveness and make changes as necessary along the way. To make these measurements, it is necessary to determine the KPIs. What is KPI in marketing? …